Currently, you are using a shared account. I would say its trying to capture more viewers and trying to capture more fans. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). Please have NASCAR contact me ..Im serious.. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. NASCAR sits on an upward trajectory for the first time in a while. The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. The only way to get out of the NFL season would be to do one of two things. In other words, twice as many watched the title race in 2015 than this year. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. There can be more done to increase these playoff numbers too. The ESPN and ABC broadcasts increased 26% and 8% respectively . FedEx might not like, but at least you could fill that big booth on ur podcast. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Thats the first time that has happened since 2009 where well have more network races than cable races. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). Whats been the reaction from teams as you walk them through this? ET; it will have a start time of 3 p.m. next year. We feel really good about the length of our season. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." Delaware is in its third year with just one . Kyle Busch, NASCARs black hat, won his second title. Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? And Id say our perception as a property has been turned on its head over the last two to three years. Find your information in our database containing over 20,000 reports. NASCAR intends to continue the charter system beyond 2024, NASCAR could possibly race internationally as early as 2024. to incorporate the statistic into your presentation at any time. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) 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NASCAR announced recently that start times for next years races, largely across the board, are going to be later. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. The data would back that up. Last year's fifth race, which took place in Phoenix six days earlier . Be the first one to comment on this story. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. The season ended with two flat tires. I think thats some pretty solid footing.. But experts say the reasons are multitude. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? You can contact him here or on the Sports Media Watch Twitter page. We are one of the properties that are really, really working for them. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). In terms of tier one sports properties, he said. In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. I have been around and covered NASCAR for over two decades. Its certainly healthy in terms of eyeballs, Hebrst said. It's peak viewership was 10.1 million viewers. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. Can you elaborate on why NASCAR believes that to be the case? The only potential exception to that at the end of their season will be the NFL. NASCARs popularity is down and the ratings reflect it. Lets take a deeper look at the data from the last five years. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Last year, nearly 70 million unique viewers tuned. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. Average U.S. TV audience of NASCAR races 2019. I think that the momentum is good. It's also down from March 2019 numbers. Weve been partners with Fox for 20-plus years. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. I think probably too early to tell. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . This is a BETA experience. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. Show publisher information Last year, Indys start time was 1 p.m. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. Due to varying update cycles, statistics can display more up-to-date I think theyve been really great partners. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. June 16, 2022. What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Statista. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. The ideal entry-level account for individual users. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. It was not a great race. It does not include any additional numbers from the networks. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Are you as bullish? The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. It brought a household rating of 2.33 for FOX. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). Chart. And thats with a rain-impacted Daytona 500 in 2021. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. Published by Statista Research Department , Dec 8, 2022. The Great Recession that swept across the landscape starting in 2008 changed everything. This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. Fair to say midweek races are probably an idea thats come and gone? So that's a positive viewership increase of 2%. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); (June 16, 2022). NFLX (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. You need at least a Starter Account to use this feature. Nielsen is still a big part of the media landscape. These numbers were slightly lower compared to the 2019 Daytona 500, where they. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. That's the first time in a decade that that has happened, Hebrst said. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. As soon as this statistic is updated, you will immediately be notified via e-mail. Hopefully, this represents the start of a turnaround for NASCAR after a rough start. 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The event was up 5% compared to last year at 4.336 million average viewers on FOX. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. You may opt-out by. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. Along with that came an all-important metric: the Nielsen ratings. To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. This is a BETA experience. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. You hear often it should be around three hours. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. You may opt-out by. That was a concession NASCAR made for the big contract. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. However, the 2022 season represented very notable numbers. We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. ET If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. To use individual functions (e.g., mark statistics as favourites, set Certainly, theres not a lot of sports properties that are on our scale that can tell that story. The NASCAR Cup Series race at Talladega averaged 4.554 million average viewers on FOX last weekend. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. Upon further review, however, the country's most popular racing series has a reason to be concerned. This might be why some other totals are different. The sport has seen two major boosts for the 2022 season. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. The news sort of heads downhill from there. The trajectory is good. Brian Herbst is the senior vice president for media and productions for NASCAR. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. 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Are you interested in testing our business solutions? Along with that came an all-important metric: the Nielsen ratings. Because that race is so large from a viewership perspective, youre talking about nine million viewers. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. Its a great viewership opportunity. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway NASCAR TV ratings were once the darlings of the sport. In todays media world they are now just a small part of what is used to measure the popularity of the sport. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C.
